Richard Ashcroft on recording The Verve’s second album, A Northern Soul, in Guitar Magazine from July 1995:
If we don’t reach that level of inspiration then we don’t play… This record was a story of three days working up to that level and three days to come down from it.
I know a lot of bands that can bash out an album in a few days, but that’s cutting out, like, 90 per cent of human emotion. That’s machine-like.
If you take a photograph of four people, the chances that all four are going to look good at that single moment in time are a million to one. And it’s the same when four people pick up instruments at the same time.
I love this because it encapsulates that amazing feeling of creating something really incredible together with a team.
In my last company, we made the first ever online video gameshow, the first ever Facebook game+show combo, and one of the first ever TV shows you could play along with using a native app. And now I get to create new stuff every day with an electrifying team on Candy Crush Saga.
Those moments of creation – those little Big Bangs – are the absolute greatest.