From the Houston Chronicle:
Analytics don’t work at all. It’s just some crap that some people who are really smart made up to try to get in the game because they had no talent. Because they had no talent to be able to play… Smart guys wanted to be able to fit in, so they made up a term called ‘analytics’. Analytics don’t work.
All these guys who run these organizations, who talk about analytics, they have one thing in common. They’re a bunch of guys who ain’t never played the game, and they never got the girls in high school, and they just want to get in the game. Come on, man!
Like bball, making computer games (my profession) is both an art and a science. If it’s not fun, it won’t work. That’s the art. But if we can understand what works and why, and also what doesn’t work and why, then we can amplify the good stuff and alter the bad stuff.
This has been a huge difference between traditional boxed games and games-as-a-service. The latter can be analysed and understood and adjusted after launch.
You won’t be out of work in London if you put ‘Data Scientist’ on your CV – analytics is so hot right now.
But you still have to invent the thing to be measured. That’s the art. That’s what Barkley used to do on the court, that’s what he knows – and that’s the magic, in computer games just as it is in basketball.
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H/T @millarm for the pick-up.