Apophenia

Big Data tempts some researchers to believe that they can see everything at a 30,000-foot view. It is the kind of data that encourages the practice of apophenia: seeing patterns where none actually exist, simply because massive quantities of data can offer connections that radiate off in all directions. 

  
Apophenia is everywhere. 

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Quote: boyd & Crawford (2011), Six Provocations For Big Data

Toast: NBC News

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