What makes a popular post on toddmgreen.com?

Frog

Tomorrow I’ll publish the top 5 list for 2015. If I look at that list next to the top lists for 2011, 2012, 2013 and 2014, some patterns emerge.

The most popular posts have at least one of the following:

The first group are my favourite. Those are the ones I see as really adding something to the world – offering an unusual insight based on an unusual experience.

I’m just finishing a month of very frequent posts: 31 in 31 days in December. That seems to have been totally the wrong strategy. Much better, in fact, to write deeper posts even though that means publishing less often.

More on that to follow. Cheers!

~ Todd

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Image: delfi de la Rua

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