The most popular posts have at least one of the following:
- Lots of research / Unusual insight, e.g.
- Emotive or catchy headline, e.g.
- Higher likelihood of being in Google search results, e.g.
- 50 new business ideas (2012)
- Ronald Reagan and the year(s) of mobile (2012) (this gets a lot of traffic from Google Images for the picture of Reagan as an actor)
- What’s the highest circulation magazine in the world? (2014)
The first group are my favourite. Those are the ones I see as really adding something to the world – offering an unusual insight based on an unusual experience.
I’m just finishing a month of very frequent posts: 31 in 31 days in December. That seems to have been totally the wrong strategy. Much better, in fact, to write deeper posts even though that means publishing less often.
More on that to follow. Cheers!
Image: delfi de la Rua
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