Tag Archives: Gps

Ronald Reagan and the year(s) of mobile

Facebook declared 2011 their year of mobile. More importantly (for me), my girlfriend tells me that one of the big trends in marketing for 2012 will be mobile.

I discovered the other day – much to my surprise – that we have former US President Ronald Reagan to thank for GPS, the technology powering all this mobile stuff.

In 1983, Korean Airlines Flight 007 was shot down by the Soviets over the Sea of Japan. It was en route from New York to Seoul when it accidentally strayed into prohibited Soviet airspace.

Reagan ordered the US military to make GPS available for civilian use. 29 years later, here we are!

Ronald Reagan on location (bom-bom!)